Numbers, not adjectives

The challenge

A new HVAC brand needed to go from zero to a real, sellable book of business fast — with marketing, sales, and ServiceTitan operations all stood up at once.

The approach

• Built lead generation and tracking from scratch with clean attribution
• Stood up ServiceTitan to support sales, dispatch, and reporting
• Tuned the sales process to convert paid demand into booked, closed jobs
• Used the data to reinvest only in channels that produced revenue

The outcome

SoCal Climate Control hit $6M in revenue within its first year and went on to scale into eight-figure territory.

The challenge

Break into a saturated, high-customer-acquisition-cost solar market and build a profitable sales engine quickly.

The approach

• Designed lead generation that controlled cost-per-acquisition
• Tightened the sales process to protect margin on every deal
• Tracked every dollar of spend to booked revenue

The outcome

Diamond Solar Inc. surpassed $3M in revenue in its first year.

The challenge

Run digital marketing campaigns at national scale across major retail and equipment brands with strict performance expectations.

The approach

• Built and managed multi-channel digital campaigns
• Applied the same attribution discipline used with contractors
• Translated enterprise marketing rigor down to the contractor level

The outcome

Delivered campaign management for Home Depot, Lowe's, Gree Electric, and Bobcat — the same playbook now applied to local contractors.